The Whys and How’s of L&L Photography

The Whys and How’s of L&L Photography

Our company was conceived over a glass of wine and a conversation. Truly. L&L represents our names, Lloyd and Louise (Edwards), and hence L&L Photography was born. While it took some convincing on my part, Lloyd finally agreed we should try to sell our photos. While I believe he is a better photographer, we both contribute equally. I tease him by saying he is the photographer and I merely fake it. Which is not far from the truth. Regardless, we have a mission: to establish a company that sells our photographs, with a portion of the proceeds going toward awareness, research, and treatment of Motor Neuron Diseases (MNDs), specifically Progressive Bulbar Palsy (PBP).

The images we capture, collectively reflect our individual interests and vision – the biologist’s love of nature’s beauty and variety, the engineer’s fascination with line, texture and form, and our shared passion for the mysterious and sometimes abstract qualities of what we observe. Our philosophy is simple and is reflected in our tag-line “Capturing Special Moments – One Click at a Time”. Please visit L&L Photography’s website at to view our images and check out our blog either from the link provided on our webpage or at

Our mission is different from other photographers because we have a vision of contributing in mind, using an means necessary to facilitate the easing the suffering of PBP patients and ultimately the discovery of treatments for the disease. What is this a driving force behind our business?

On August 5, 2010. I was diagnosed with Progressive Bulbar Palsy (PBP), a rare motor neuron disease (MND), very similar, yet different to Amyotrophic Lateral Sclerosis (ALS), Lou Gehrig’s disease.  Our world crushed. PBP is a very rare MND, which has similar characteristics to that of ALS. MNDs are a group of progressive neurological disorders that destroy motor neurons, the cells that control essential voluntary muscle activity such as speaking, walking, breathing, and swallowing.

Progressive bulbar palsy – specifically involves the bulb-shaped brain stem —the region that controls lower motor neurons needed for swallowing, speaking, chewing, and other functions. Symptoms include pharyngeal muscle weakness involved with swallowing, weak jaw and facial muscles, progressive loss of speech, and tongue muscle atrophy. Limb weakness with both lower and upper motor neuron signs is almost always evident but less prominent. Individuals eventually become unable to eat or speak and are at increased risk of choking and aspiration pneumonia, which is caused by the passage of liquids and food through the vocal folds and into the lower airways and lungs.

The bottom-line is there is not a cure, there are no drugs to slow the progress, and no one doctor can agree with anything pertaining to the disease – it is very hard to diagnose. Furthermore, the Drs. have no answers about life expectancy. The average survival rate for PBP is 1 to 3 years upon onset. While those with ALS, the survival rate is 3 to 5 years and in rare cases 10 years. We want our proceeds to go specifically to PBP research not ALS, because there is little to no specific research being performed. If more money and more people become aware of the disease the sooner a cure can be found, or at the very least a drug can be developed to help prolong life. Take it from someone who has the disease, it is a horrifically painful, debilitating, and sometimes embarrassing illness. One for I would not even wish this on someone I dislike.

Imagine looking on the Internet and not finding anything about the disease  you have. That was us. To this day, there is very little new information posted on the disease.  Progressive bulbar palsy is very rare, which in part is why no one will fund the research. There is simply not enough funding available and frankly would not represent a good investment for pharmaceutical companies. Therefore it is up to us at L&L Photography, our friends, supporters and other like-minded people to chip away at the monster, all with the hope that one-day a cure will be found for this terrible disease.

We want people to buy our photos not only to support our cause but to buy them because they are awesome, professional, and unlike other photographs around. We are also available for commercial photo shoots, product shoots, business portraits and even take memorable photos of your much-loved pets.

We offer a certain ‘Wow’ factor that is so important with any business:

  • All images are printed in-house on a Professional Epson printer. This way we assure the quality of each print before sending it to you.
  • We use gallery quality archival matte, that are acid free, 8-ply black, white, and off white
  • 4 ply double matte of various colors are available for custom orders.
  • Your photograph can be matched with wood frames in a variety of standard and custom sizes.
  • In-house printing, matting, mounting, and framing package deals are available.
  • High quality products at half the price of other photographers and framing shops.
  • Our prints are placed in black boxes embossed with a metallic red logo, which matches our business colors of black, red, and white.
  • Our prints are wrapped in red tissue paper and placed in the black gift boxes, and tied with red ribbon. There is no extra charge for this service. We do this to because we want our clients to say Wow look at this!
  • We also send out thank our clients thank you cards printed with our prints on the cover. Our cards are also available for purchase as well. Just drop us a short email and let us know what you are looking for, and you will be all set. We offer sets of 10 or 20 cards with envelopes that come in a black box and are wrapped in red ribbon.

These items set us apart from others in a way that people will remember us for our professionalism, our goal for making our clients happy, and raising money slated for use to support our Cause. We know we will need to sell a lot of photos to achieve our goal. But, we are shooting for the stars.

In addition to this goal, L&L Business partner Louise (LA) Edwards has written a novel, which is being distributed on-line and now has a worldwide readership. It is our goal to find an agent and publisher to pick up this book. We also wish to donate a percentage of the books sales toward our cause. While the book can stand alone, it was written with a sequel in mind. Chapters for the book are being posted now. The sequel to the book will be posted soon. You can read my book at or Http:// .


Louise (LA) Edwards and Lloyd Edwards


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